The best day to post coupons is on a Sunday. You have to use a quote if you want to engage people; that’s what common wisdom says. With so many myths like these out there, how does one know which advice is real? By reviewing this piece in its totality and internalizing the material, you can get off to a good start.
Use a contest to build talk about your brand. Offer free products or discounts to subscribers when they join. Make your winners viewable to maintain the legitimacy of your contest.
Consider creating a group instead of a page. Using a group may encourage your followers to create a group; thus, allowing them to interact with one another. You can use both a group and a page to ensure your followers get updates from your page and can discuss it or share their own information in the group.
The custom audiences feature allows you to upload an existing email contacts for your customer base and target ads towards them. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
When you choose to update your page, be careful about it. Your followers will become disinterested if you aren’t sharing content that they can use. They want to read something interesting or that entertains them. Using Facebook Insights will help you learn which updates do well and which are flops.
Answer the different questions that your followers post on Facebook. When someone shows interest in your business, take time out to speak with them, Consider posts on Facebook the way you’d think of a phone call: respond and answer all the questions you can.
A good way to convert visitors to your page into followers is to hide content from non-fans. A casual visitor just might be willing to start following you if that’s the only way to get access to a particularly interesting part of your page. However don’t hide too much, as it will impact your SEO.
Do not turn off comments; your fans need to tell you how they feel. This is not the best way to moderate content, and will only drive away fans.
Encourage your followers to interact with other members. If people begin bantering back and forth with each other, let it go on as long as it is appropriate. Deleting it or telling everyone to remain on topic can cause people to become offended. But, don’t hesitate to jump in if the content becomes mean or offensive.
Participate in conversations that develop on the Facebook page. You can encourage chit chat on the page. You may start conversations yourself or use a question to spark chatter. Monitor the discussions, adding helpful or interesting comments where appropriate. Talking with your fans allows them to see your company as personable and feel they have an actual relationship with you. This often converts them into true customers.
Having read up on Facebook marketing, you should now be able to start development of your own customized campaign. Remember these tips as you go forward. They can get you started on a successful marketing campaign.